Portfolio — Nikola Ognjanović
Growth Marketing Lead — Available for new projects

Full-Funnel
Systems That
Actually Scale.

$95k+/mo in managed spend. B2C and B2B acquisition built from zero across six markets. Not theory — campaigns with receipts, numbers that hold.

$95k+
Monthly Spend
39.9x
Peak ROI
50x
Email Growth
9.11x
vs Benchmark
12x
CAC Reduction

Services

What I Build.

Paid Acquisition

Multi-channel architecture across Meta, Google, LinkedIn, TikTok, and YouTube. Structured for scale, not just performance today.

Meta AdsGoogle AdsLinkedInYouTubeTikTokReddit
📧
Email & Lifecycle

Automated systems that move people from lead to paying customer. Tagging logic, segmentation, nurture sequences, retention flows.

ActiveCampaignKlaviyoGHLHubSpotIntercom
🎯
Funnel Architecture

Full-funnel design from first touch to closed deal. VSL funnels, dual-stream B2C and B2B flows, cost estimator tools, high-ticket lead gen.

VSL FunnelsLead GenHigh-TicketB2C + B2B
📊
Analytics & Tracking

GA4, GTM, Mixpanel, and Tableau setups that give real visibility into what drives revenue, not just traffic numbers.

GA4GTMMixpanelTableauMeta CAPI
🔁
Automation & Integration

Zapier and Make workflows connecting CRMs, ad platforms, and communication tools. Less manual work, more consistent execution.

ZapierMakeCRM IntegrationLead Routing
🌍
Multi-Market Expansion

Geo-targeted rollouts across CEE, US, Canada, and EU. Audience research, localized creatives, budget frameworks that hold at scale.

CEEUS / CanadaEULocalization

Specialties

Where I'm Sharp.

Paid Channels
Meta AdsPrimary
Google AdsSearch + Display + PMax
LinkedIn AdsB2B
YouTube AdsVideo
TikTok AdsShort-form
Pinterest AdsVisual
Reddit AdsCommunity
Email & CRM
ActiveCampaignPrimary
KlaviyoeCommerce
GoHighLevelAll-in-one
HubSpotEnterprise
SendGrid + IntercomTransactional
Zapier + MakeWorkflows
Analytics & Tracking
GA4 + GTMCore
MixpanelProduct
TableauReporting
Meta Pixel + CAPIConversion API
Multi-touch modelingAttribution
Creative & Build
Figma + CanvaDesign
Elementor + WebflowLanding pages
LovableRapid build
Notion + ClickUpPM
Claude + ChatGPTAI tools

Background

Experience.

Oct 2024 — Present
HighStrike
Growth Marketing Lead

Managing 3 direct reports and an external creative crew. Built the full paid + email + VSL ecosystem reaching $95k+/mo at 39.9x ROI.

Mar 2024 — Oct 2024
HighStrike
Performance Marketing Manager

Scaled acquisition across Meta and Google. Grew newsletter from 545 to 27,321 subscribers at $1.09 CPL with 35-55% open rates.

Oct 2022 — Mar 2024
Joberty
Digital Account Executive

Dual B2C and B2B PPC from scratch across 6 CEE markets. $761k revenue, 9.11x better CPL than industry benchmark, 92% profit margin.

Dec 2021 — Present
Vuk Multimedia
Performance Marketing Lead (Part-time)

350+ campaigns across Google, Meta, TikTok, and Pinterest. High-ticket lead gen in Housing, Real Estate, Energy, and Infrastructure.

Aug 2021 — Mar 2022
Graphic Beast
Marketing Manager

Led marketing for 25+ clients including Neoplanta, Frikom, and Huawei. Managed a team of 3.

Mar 2021 — Aug 2021
Campster
Marketing Manager

6.28x ROAS on Meta, 7.5x on Google. 140 courses and 30 programs across a platform with 240,000 users.

Open to new projects

Ready to Build
Something?

Remote-ready for US, Canadian, and EU teams. Available for async collaboration across any timezone.

Available now
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